The program never expanded to cover general merchandise beyond a few categories. When the ad-match program was abandoned in late 2017, that meant consumers could no longer use the app or ad match to compare against deep discounters like Aldi or Trader Joes.

Walmart also quit matching competitor store prices at checkout in 2017 and the Savings Catcher app was the only way for customers to get the sale prices offered by nearby competitors. In early 2017, Walmart also scrapped the option for customers to redeem their savings into a BlueBird card which allowed them to spend the money outside of Walmart.

Walmart tweaked the program in 2017 telling customers their savings rewards would automatically be transferred into an eGift card each time they were earned, alleviating the need to manually redeem the savings. Private brands were ineligible, but produce was allowed. In 2014, Walmart said it would add general merchandise to the 80,000 grocery item price comparisons. In 20 when Walmart unveiled and expanded its Savings Catcher program to customers guaranteeing to match sales prices among competitors the noise around the program quickly rose.